If you were creating a print ad for your business, you would purchase the largest ad that your budget could afford. Why? Larger ads make a better impression and therefore have a greater impact on your potential customers.
So, if a larger ad makes a better impression, why not create the largest pages you can for your website? The answer is simple; if you create a page that is wider than visitors can see on their computer screens, very few of your potential customers will scroll sideways to read your message, they will simply move on to one of your competitors!
You could create an extremely impressive website designed for 1280 pixel wide screens, but according to the latest web statistics, you will turn away about one customer in two. If you create a very impressive website designed for 1024 pixel wide screens, you would still lose one customer in eleven.
Businesses do not want to sacrifice a single customer, which is why most websites are created for 800 pixel wide screens. The sites are narrow, less impressive, and float to the center of wider video displays; but just about every customer can view them.
What if you could create an extremely impressive website for 50% of your customers that would automatically transform itself into a very impressive website for an additional 41% of your customers while showing the remaining 9% of your customers the less impressive website? Each customer will be presented with the most impressive image of your company that their computer allows.
The basic concept of Variable HTML is nothing new. The ability to create an alternate stylesheet that redesigns the pages of your website for a printer has been available for over a decade.
If you were going to write a print media CSS file for this website,
you wouldn't print the book background or the navigation, and unless
you had a special contract with your advertisers, you could also
skip the ads. The CSS file would use
directives to eliminate all but the content material, company
banner, and copyright.
Variable HTML merely expands on that concept to allow you to design alternate stylesheets based on the size of each visitor's browser window.
Websites are a combination of the variable content that changes from page to page and static content that remains the same on every page. Creating pages that will display in multiple templates naturally requires additional coding for the static content. The maintenance of this additional coding could easily become a major time drain. You will need a simple way to test static content changes on one page then duplicate the final changes onto every other page.
Our MySSI program is a Server Side Include emulator that accomplishes this task for you and it is also available as a freeware download. You will quickly learn that using MySSI makes Variable HTML websites easier to maintain than standard websites.
If you think the concept is interesting, you can download and use the script free of charge for non-commercial sites. All we ask is that you leave the copyright at the start of the script intact. You are not allowed to redistribute the script yourself, but we do encourage you to add our link to your site. Also, please send us your URL and we will list it hear as an example of the script's usage.
We publish a support email address on this website. Due to all of the spammers on the web today, that contact address will change often, so always use the website link when you want to ask questions.
Tell your potential customers about the advantages of Variable HTML. Try it on their websites. If they are happy with the results and you get paid for the site you develop, we ask that you send us a $25 donation for each commercial site you develop. If you want to redistribute the script as part of another package, contact us to get our permission first.